By now, we have probably all seen YouTube’s recent report, The Creator Consultation — a deep dive into the current state and future of the creator economy. Drawing insights from over 10,000 creators, the report highlights five key areas for growth and innovation.
One key insight the report highlights is the struggle for content creators to access the capital they need — "Only 7% of respondents think UK creators received adequate support with access to business loans/capital” 😦
This stat reinforces something we at Viewture have known for a while: talented creators are often held back not by ambition or creativity — but by a lack of financial backing.
Viewture provides funding solutions tailored for creators. We empower creators to scale their businesses, invest in new projects, and build long-term careers — without sacrificing ownership or creative control.
- Upfront Capital based on your revenue potential and growth
- Flexible Repayment Models that work with your income flow
- No Loss of IP — you stay in control of your content
- Strategic Support to help you grow sustainably
We’ve worked with creators and traditional A-list celebrities across genres, such as, Arlette Amuli, WhistlinDiesel, Sidemen, Lily Sabri, Ali-A, SingKing, MrMakeItHappen, and more... helping them:
- Launch new channels- Invest in equipment and teams
- Expand into new platforms
- Build content libraries that generate long-term income
- Launch a new product line
- Make a dream project a reality
We’re continuing to evolve alongside the creator economy — building more flexible financial products, expanding our creator community, and developing tools that put power back in creators’ hands.
