YouTube | Viewture Blog

Creators

Creator Economy

YouTube

News

YouTube Shopping UK: What It Means for Creators and Brands

YouTube has always been where people go to discover things they did not know they needed. Now it is where they can buy them too!

Creators

YouTube

What's Trending on YouTube Right Now

Check out a few things we are noticing in the creator economy right now ✨

Tips

Creators

Creator Economy

YouTube

The Money Mistakes Creators Make and How to Avoid Them

What does smart money management actually look like for creators? Drawing on insights from across the industry, we break down the most common mistakes and how to avoid them.

Creators

YouTube

Creator Economy

News

The Social Media Ban: What Creators Need to Know Now

The news is out. More countries are following Australia's lead on the social media ban and for creators the time to think about adaptations is now, not later. Check out our thoughts 👇

Creators

Creator Economy

Tips

YouTube

What to Expect From a Creator First Funding Partner

We understand the needs of a creator because we have built everything around them.

Creators

YouTube

Sport

Events

The Rise of Creator-Led Sport & Entertainment

Sport has always been about passion, community and showing up for something bigger than yourself. Creators figured that out, and now they're building events that prove it.

Creator Economy

Creators

YouTube

The Creator Economy in 2026

For years, being a creator meant hoping the algorithm was kind and the brand deals kept coming. That era is ending, and what's replacing it is far more interesting.

Creator Economy

Creators

YouTube

Jamie & Sophie: A Creative Journey from Reality TV to Multi‑Format Media

Jamie Laing and Sophie Habboo started on a reality TV show. They ended up with a Disney+ series, a BBC Radio 1 slot, a hit podcast, and a red carpet moment that stopped the internet. This is what building a modern media career actually looks like.

Creators

News

YouTube

Viewture Backs Belta Box: Ant & Dec Launch Digital-First Entertainment Platform and Podcast

The line between broadcast talent and creator is disappearing, and Belta Box is proof.